Split URL Testing

Split URL Testing is a method used to compare two versions of the page to determine which page is performing better. For example, if you want to redirect 50% of the users from Page a to Page b to see which page performs better. Here are the steps to be followed for conducting the split url testing in this scenario:

• Create an experience

• Enter the URL's of two pages you want to test. One URL will be the original page(Page A) and the other URL will be the redirection URL(Page B)

• Create a behavior

• Click on the open visual editor and choose the Page A

• Click on </>

• Choose the Redirection/Split url option

• Provide the Page B URL to which you want the customer to be redirected and then click on Save Changes

• Click on Finalize and Exit

• If you need to make any change to Page B then click on open visual editor and choose the Page B. Make the necessary changes to the Page B. Click on Finalize and Exit

• Once everything is done, split the traffic as 50%-50% between Page A and Page B

Reference loom video:

https://www.loom.com/share/edff860c81d946b0adf098a5cd6d963d?sid=b04e8f6a-5d95-4e90-b802-5d19a41b479f

Personalize the Redirection/ Split URL

https://www.loom.com/share/80fd39e7d41748a3b26713bd53e65968?sid=9bad14ad-498c-498e-a976-851822092652