Segments are different groups of visitors that are served with different experiences. You can create the segments based on certain rules that apply to the visitors. For example, one segment can be the visitors that are located in INDIA, another segment can be the visitors from USA.
Creation of a Segment
Log in to the dashboard and navigate to the Segments page from the sidebar
Click on "Plus" icon to create a segment.
Enter the following details:
Name: A meaningful name for your segment that will allow you to easily locate it in the dashboard.
Description: Briefly describe what this segment is about. This will help your team members to understand the segment's purpose.
Once all the details are provided then click on the "Create" button