Visitor Attributes

CustomFit allows you to target visitors based on various custom attributes such as Designation, Team, and so on. For example, if you are running an email campaign for the Marketing team then, you can create a custom attribute as Team. All the custom attributes can be attached to the visitors as query parameters.

To write a rule based on custom attributes

• Click on Add rule

• Click on the attribute field

• In the dropdown, you can see the Custom Properties section

• Select the required attribute

• Next, set the operator type based on your requirement

• Enter the value/s

• Then select which behavior needs to be served.

CustomFit allows you to create custom attributes of the following types:

• String

• Number

• Boolean

The supported operation types for string type attributes are

IS_ONE_OF, IS_NOT_ONE_OF

Use this operation type if you want to match each character from start to end. For example, to target the visitors with the team as Marketing. So, the rule will be Team IS_ONE_OF Marketing

To target the visitors apart from the Marketing team. So, the rule will be Team IS_NOT_ONE_OF Marketing

STARTS_WITH, DOES_NOT_STARTS_WITH

Use this operation to perform the prefix match with the query parameter value. For example, to target the visitors whose first name starts with John. So the rule will be firstname STARTS_WITH John

To target the visitors whose first name does not starts with John. So, the rule will be firstname DOES_NOT_STARTS_WITH John

ENDS_WITH, DOES_NOT_ENDS_WITH

Use this operation to perform the suffix match with the query parameter value. For example, to target the visitors whose email id ends with ai domain. So the rule will be email_id ENDS_WITH ai

To target the visitors whose email id is not gmail.com. So, the rule will be email_id DOES_NOT_ENDS_WITH gmail.com

CONTAINS, DOES_NOT_CONTAINS

Use this operation to perform the substring match with the query parameter value.

IS_SET, IS_NOT_SET

Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose designation is known to us. So, the rule will be Designation IS_SET

To target the visitors whose designation is not known to us. So, the rule will be Designation IS_NOT_SET

The supported operation types for number type attributes are

IS_ONE_OF, IS_NOT_ONE_OF

Use this operation type if you want to target the visitors whose age is 25. So, the rule will be Age IS_ONE_OF 25

To target the visitors apart from the age 25. So, the rule will be Age IS_NOT_ONE_OF 25

GREATER_THAN, GREATER_THAN_OR_EQUAL_TO

Use this operation type if you want to target visitors whose age is greater than 25. So, the rule will be Age GREATER_THAN 25

To target visitors whose age is greater than or equal to 25. So, the rule will be Age GREATER_THAN_OR_EQUAL_TO 25

LESS_THAN, LESS_THAN_OR_EQUAL_TO

Use this operation type if you want to target visitors whose experience is less than 3 years. So, the rule will be Experience LESS_THAN 3

To target visitors whose experience is less than or equal to 3 years. So, the rule will be Experience LESS_THAN_OR_EQUAL_TO 3

IS_SET, IS_NOT_SET

Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose age is known to us. So, the rule will be Age IS_SET

To target the visitors whose age is not known to us. So, the rule will be Age IS_NOT_SET

The supported operation types for boolean type attributes are

IS_ONE_OF

Use this operation if you want to check whether any of the boolean attributes is set to TRUE or FALSE. For example, to target the visitors who have already requested a demo. Assume that you are using a boolean attribute "demo requested" to keep track of whether the visitor has requested the demo or not. So, the rule will be demo requested IS_ONE_OF True

To target the visitors who have not requested a demo. So, the rule will be demo requested IS_ONE_OF False

CustomFit allows you to write a rule by combining the different attribute types. For example, if you want to target visitors whose team is marketing, the experience is 3 years and they have not requested a demo. So the rule will be Team IS_ONE_OF Marketing AND Experience GREATER_THAN_OR_EQUAL_TO 3 And Demo Requested IS_ONE_OF False

Visitor attributes Creation

CustomFit provides two ways to create visitor attributes:

1. Through Dashboard.

2. Through URL. To Create a visitor attribute just add the required attribute as a query parameter in the URL with the prefix cfup. For example, if you want to create a visitor attribute Team then the URL should be https://customfit.ai?cfup_team=Marketing. If you are creating visitor attributes through URL then, the attribute type will be decided based on the attribute value. In the above example, the attribute Team will be of type String.