UTM Parameters

UTM parameter targeting allows you to provide a personalized experience on the website when the visitor lands from specific UTM campaigns. With UTM parameter targetting you can personalize any page on the website, not just the landing page, as CustomFit attaches the UTM parameters to the visitor. For example, if a visitor is landing on one of the product pages from a specific UTM campaign then, you can provide a personalized experience on the demo page.

As CustomFit attaches the UTM parameters, you can provide a personalized experience to the visitor when they are returning to the website and do not have UTM parameters in the URL.

UTM parameters rule:

To write a UTM parameter rule

• Click on Add rule

• Click on the attribute field

• In the dropdown, you can see the UTM section

• Select the required type of UTM parameter

• Next, set the operator type based on your requirement

• Enter the value of the UTM parameter

• Then select which behavior needs to be served

CustomFit supports all the five different types of UTM parameters:

1. Campaign Source: The source parameter allows you to track from where the traffic is originated from. The parameter is utm_source. The traffic can be from different sources such as Facebook, Google, or the name of an email list. For example, you can personalize the experience only for the visitors with utm_source=twitter. Then the rule will be utm_source IS_ONE_OF Twitter

• Campaign Medium: The medium parameter allows you to track what type of traffic the visitor originated from – email, social, referral, etc. The parameter is utm_medium. For example, you can personalize the experience only for the visitors with utm_medium=email. Then the rule will be utm_medium IS_ONE_OF email

• Campaign Name: The name parameter allows you to track how a specific campaign is performing. The parameter is utm_campaign. For example, you can personalize the experience only for the visitors with utm_campaign= facebook-campaign1. Then the rule will be utm_campaign IS_ONE_OF facebook-campaign1

• Campaign Content: The content parameter allows you to track which link was clicked when you have multiple links pointing to the same URL. The parameter is utm_content. For Example, you can personalize the experience only for the visitors with utm_content=hero-text-signup. Then the rule will be utm_content IS_ONE_OF hero-text-signup

• Campaign Term: The term parameter is used for paid search ads to track which term a visitor came from. The parameter is utm_term. For Example, you can personalize the experience only for the visitors with utm_term=Quora+Website+personalization. Then the rule will be utm_term IS_ONE_OF Quora+Website+personalization

CustomFit.ai supports the following different operator types:

Operator Type	Description
IS_ONE_OF, IS_NOT_ONE_OF	Exact match
STARTS_WITH, DOES_NOT_STARTS_WITH	Prefix match
ENDS_WITH, DOES_NOT_ENDS_WITH	Suffix match
CONTAINS, DOES_NOT_CONTAINS	Sub string match
IS_SET, IS_NOT_SET	Checks whether the attribute is set or not set

Rule with multiple conditions

For example, targeting visitors who are visiting from Google source, youtube_video medium and marketing_cro campaign