HubSpot Attributes
On successful integration of the HubSpot, CustomFit displays 2 different HubSpot categories under which we have the various attributes:
HubSpot Contact
HubSpot Firmographic
All the HubSpot attributes can be attached to the visitors as query parameters. To write a rule based on HubSpot attributes
Click on Add rules
Click on the Attribute field
In the dropdown, you can see the HubSpot Firmographic section
If you select String type property then the supported operation types for String type attributes are:
IS_ONE_OF, IS_NOT_ONE_OF
Use this operation type if you want to match each character from start to end. For example, to target the visitors with the state as Karnataka. So, the rule will be State IS_ONE_OF Karnataka then, serve them B1 behavior.
For example, to target the visitors apart from the state as Karnataka. So, the rule will be State IS_NOT_ONE_OF Karnataka then, serve them B2 behavior.
STARTS_WITH, DOES_NOT_STARTS_WITH
Use this operation to perform the prefix match with the query parameter value. For example, to target the visitors whose domain name starts with CustomFit. So the rule will be Domain STARTS_WITH CustomFit then, serve them B1 behavior
For example, to target the visitors whose domain name does not starts with CustomFit. So the rule will be Domain DOES_NOT_STARTS_WITH CustomFit then, serve them B2 behavior
ENDS_WITH, DOES_NOT_ENDS_WITH
Use this operation to perform the suffix match with the query parameter value. For example, to target the visitors whose website ends with ai domain. So the rule will be Website ENDS_WITH ai then, serve them B1 behavior
For example, to target the visitors whose website does not ends with ai domain. So the rule will be Website DOES_NOT_ENDS_WITH ai then, serve them B2 behavior
CONTAINS, DOES_NOT_CONTAINS
Use this operation to perform the substring match with the query parameter value.
For example, to target the visitors whose website contains .com. So the rule will be Website CONTAINS .com then, serve them B1 behavior
For example, to target the visitors whose website does not contains .com. So the rule will be Website DOES_NOT_CONTAINS .com then, serve them B2 behavior
IS_SET, IS_NOT_SET
Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose DATA_QUALITY_SCORE__C is known to us. So, the rule will be DATA_QUALITY_SCORE__C IS_SET then, serve them B1 behavior
For example, to target the visitors whose DATA_QUALITY_SCORE__C is not known to us. So, the rule will be DATA_QUALITY_SCORE__C IS_NOT_SET then, serve them B2 behavior
If you select Number type property then the supported operation types for Number type attributes are:
IS_ONE_OF, IS_NOT_ONE_OF
Use this operation type if you want to target the visitors whose num_associated_contacts is 1. So, the rule will be num_associated_contacts IS_ONE_OF 1 then, serve them B1 behavior
For example, to target the visitors whose num_associated_contacts is apart from 1. So, the rule will be num_associated_contacts IS_NOT_ONE_OF 1 then, serve them B2 behavior
GREATER_THAN, GREATER_THAN_OR_EQUAL_TO
Use this operation type if you want to target visitors whose number of employees is greater than 20. So, Number of Employees is GREATER_THAN 20 then, serve them B1 behavior
For example, to target visitors whose number of employees is greater than or equal to 20. So, Number of Employees is GREATER_THAN_OR_EQUAL_TO 20 then, serve them B2 behavior
LESS_THAN, LESS_THAN_OR_EQUAL_TO
Use this operation type if you want to target visitors whose number of employees is less than 1000. So, the rule will be Number of Employees is LESS_THAN 1000 then, serve them B1 behavior
For example to target visitors whose number of employees is less than or equals to 1000. So, the rule will be Number of Employees is LESS_THAN_OR_EQUAL_TO 1000 then, serve them B2 behavior
IS_SET, IS_NOT_SET
Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose number of page views is known to us. So, the rule will be HS_ANALYTICS_NUM_PAGE_VIEWS IS_SET then, serve them B1 behavior
For example, to target the visitors whose number of page views is not known to us. So, the rule will be HS_ANALYTICS_NUM_PAGE_VIEWS IS_NOT_SET then, serve them B2 behavior
For reference, you can go through the below link to know the list of hubspot properties
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