# Kickfire Attributes On successful integration of the Kickfire, CustomFit displays various Kickfire attributes: All the Kickfire attributes can be attached to the visitors as query parameters. To write a rule based on Kickfire attributes * Click on Add rules ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHE-kbaofX_aNXiHlb%2F-MXHGzraCy44kQ0CbRuA%2Fimage.png?alt=media\&token=a6b5273c-bc8a-4e45-92e1-eb74d8f38e61) * Click on the Attribute field ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHE-kbaofX_aNXiHlb%2F-MXHHBDQBie-xU8In2NL%2Fimage.png?alt=media\&token=ed1c8e9f-f1c4-4c5b-9bdb-9abd3a62ce58) * In the dropdown, you can see the Kickfire section ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHE-kbaofX_aNXiHlb%2F-MXHIAxjcddjmmCTvfSt%2Fimage.png?alt=media\&token=50009620-acab-48b9-acd8-c15f1e82a880) **If you select String type property then the supported operation types for String type attributes are:** #### IS\_ONE\_OF, IS\_NOT\_ONE\_OF Use this operation type if you want to match each character from start to end. For example, to target the visitors with the country as India. So, the rule will be Country IS\_ONE\_OF India then, serve them B1 behavior. ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHaPejjizvwXkkhZKk%2Fimage.png?alt=media\&token=d438dbb1-6e51-4ff8-9d80-334520e5587c) For example, to target the visitors apart from the country as India. So, the rule will be Country IS\_NOT\_ONE\_OF India then, serve them B2 behavior. ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHaWqz-9IDemUoWDg2%2Fimage.png?alt=media\&token=cd3fbf03-f190-4572-95fa-345983bf95ec) #### STARTS\_WITH, DOES\_NOT\_STARTS\_WITH Use this operation to perform the prefix match with the query parameter value. For example, to target the visitors whose trade name starts with CustomFit. So the rule will be TradeName STARTS\_WITH CustomFit then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHb_Gp2EX1kbdwXzf4%2Fimage.png?alt=media\&token=1d90bbe6-0514-4634-b9d3-949ca65fe6cf) For example, to target the visitors whose trade name does not starts with CustomFit. So the rule will be TradeName DOES\_NOT\_STARTS\_WITH CustomFit then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHbfV7CdogeCj4OWwY%2Fimage.png?alt=media\&token=9fe2a70c-97ce-468f-95cc-ceb539eb6853) #### ENDS\_WITH, DOES\_NOT\_ENDS\_WITH Use this operation to perform the suffix match with the query parameter value. For example, to target the visitors whose website ends with *ai* . So the rule will be Website ENDS\_WITH ai then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHi1q8rVfrB7bjhUa-%2Fimage.png?alt=media\&token=0e6baa7d-fcea-47b3-b99d-406995fec0a2) For example, to target the visitors whose website does not ends with com. So the rule will be Website DOES\_NOT\_ENDS\_WITH com then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHhrnQe4tL02NjNq75%2Fimage.png?alt=media\&token=071ac9fa-7a4f-4216-8a5d-f40dfc7b4990) #### CONTAINS, DOES\_NOT\_CONTAINS Use this operation to perform the substring match with the query parameter value. For example, to target the visitors whose companyname contains ltd. So the rule will be CompanyName CONTAINS ltd then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHjQeopuGrS8RKLYGn%2Fimage.png?alt=media\&token=26df84ce-8779-49f2-b9ac-70cd342c2a3f) For example, to target the visitors whose companyname does not contains ltd. So the rule will be CompanyName DOES\_NOT\_CONTAINS ltd then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHjbIx2ftHjptrLtHS%2Fimage.png?alt=media\&token=809fbe78-1821-48b0-be92-4c704ff9d0d4) #### IS\_SET, IS\_NOT\_SET Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose sicgroup is known to us. So, the rule will be sicGroup IS\_SET then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHl-deTioCpUIkxV9I%2Fimage.png?alt=media\&token=664d8eb4-aad8-4066-863d-0c4c58dfeea9) For example, to target the visitors whose sicgroup is not known to us. So, the rule will be sicGroup IS\_NOT\_SET then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHlBJZEgjX_ijQcbUU%2Fimage.png?alt=media\&token=70ef8d8f-6e92-4805-9c41-2814ba78a5ce) **If you select Number type property then the supported operation types for Number type attributes are:** #### IS\_ONE\_OF, IS\_NOT\_ONE\_OF Use this operation type if you want to target the visitors whose confidence value is 75. So, the rule will be CONFIDENCE IS\_ONE\_OF 75 then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHsPB4e2LdZTAIzpgj%2Fimage.png?alt=media\&token=8175ec2f-614f-49c2-9702-93f5c515363b) For example, to target the visitors whose confidence value is not 75. So, the rule will be CONFIDENCE IS\_NOT\_ONE\_OF 75 then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHsXQ5zLprwCWznkjv%2Fimage.png?alt=media\&token=82154bc6-ee92-425a-ae38-e09511cfa9a1) #### GREATER\_THAN, GREATER\_THAN\_OR\_EQUAL\_TO Use this operation type if you want to target visitors whose dstoffset is greater than 0. So, DSTOFFSET is GREATER\_THAN 0 then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHpUQxR0PhM5eitE60%2Fimage.png?alt=media\&token=ac0aab50-42c4-4cee-a6b0-32d09831cfd0) For example, to target visitors whose dstoffset is greater than or equal to 0. So, DSTOFFSET is GREATER\_THAN\_OR\_EQUAL\_TO 0 then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHpEjdk22aWh-WA4EQ%2Fimage.png?alt=media\&token=32ddb3af-5080-4487-b5cb-0608eeeb0281) #### LESS\_THAN, LESS\_THAN\_OR\_EQUAL\_TO Use this operation type if you want to target visitors whose dstoffset is less than 1. So, the rule will be DSTOFFSET LESS\_THAN 1 then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHr1VIfP-4oz-oSkY0%2Fimage.png?alt=media\&token=b45fa75e-651d-4004-b947-543e4b3ee671) For example, to target visitors whose dstoffset is less than or equal to 1. So, the rule will be DSTOFFSET LESS\_THAN\_OR\_EQUAL\_TO 1 then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHrhx1TUlwF342eT1V%2Fimage.png?alt=media\&token=ed167b5a-417c-40a2-a3ba-0186672c4698) #### IS\_SET, IS\_NOT\_SET Use this operation to check whether the query parameter value has been set or not. For example, to target the visitors whose isISP is known to us. So, the rule will be ISISP IS\_SET then, serve them B1 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHuBTmT93jOndI7Tm2%2Fimage.png?alt=media\&token=bcdb5652-eec1-468f-8bc3-fedb3298b08e) For example, to target the visitors whose isISP is not known to us. So, the rule will be ISISP IS\_NOT\_SET then, serve them B2 behavior ![](https://1136256215-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MUgAFLO61VraHX8jwLt%2F-MXHaB5r5mdPlJIEGIa4%2F-MXHu22ju_CdcjOpexG3%2Fimage.png?alt=media\&token=a03ffe94-bfbb-472f-bc87-28b290308c5b)