Geo Location

Geo targeting allows you to provide a personalized experience for the visitors visiting from a specific geographic location. For example, you can provide a different experience who is visiting from INDIA and a different experience who is visiting from the USA.

CustomFit provides different Geo attributes that allow the visitor to target a visitor coming from a very specific geographic location. The different Geo attributes supported by CustomFit are :

• Continent

• Country

• Country Code

• Region

• Region Code

• City

• Zip code

CustomFit.ai supports the following different operator types:

Operator Type	Description
IS_ONE_OF, IS_NOT_ONE_OF	Exact match
IS_SET, IS_NOT_SET	Checks whether the attribute is set or not set

To write a Geo-based rule

• Click on Add or Add rules

• Click on the attribute field

• In the dropdown, you can see the GEO section

• Select the required attribute

• Next, set the operator type based on your requirement

• From the dropdown select the pre-filled values. And if there is no dropdown then enter the value

• Then select the behavior which needs to be served

Rule with a single condition

For example, targeting visitors who are visiting from INDIA. So, the rule will be Country IS_ONE_OF INDIA.

Rule with multiple conditions

For example, targeting visitors who are visiting from INDIA and the device type is Desktop. So, the rule will be Country IS_ONE_OF INDIA AND Device IS_ONE_OF Desktop.

Rule with multiple values

For example, targeting visitors who are visiting either from Delhi or Karnataka. So, the rule will be Country IS_ONE_OF INDIA AND Region IS_ONE_OF Delhi or Karnataka.