> For the complete documentation index, see [llms.txt](https://doc.customfit.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.customfit.ai/audience-segments/geo-location.md).

# Geo Location

Geo targeting allows you to provide a personalized experience for the visitors visiting from a specific geographic location. **For example,** you can provide a different experience who is visiting from INDIA and a different experience who is visiting from the USA.

CustomFit provides different Geo attributes that allow the visitor to target a visitor coming from a very specific geographic location. The different Geo attributes supported by CustomFit are :

* **Continent**
* **Country**
* **Country Code**
* **Region**
* **Region Code**
* **City**
* **Zip code**

CustomFit.ai supports the following different operator types:

| Operator Type                 | Description                                    |
| ----------------------------- | ---------------------------------------------- |
| IS\_ONE\_OF, IS\_NOT\_ONE\_OF | Exact match                                    |
| IS\_SET, IS\_NOT\_SET         | Checks whether the attribute is set or not set |

To write a Geo-based rule

* Click on Add or Add rules

![](/files/-Ma7kxkfyZSsfvV3-Tkm)

* Click on the attribute field

![](/files/-Ma7lUYk-_JbNNNuySbv)

* In the dropdown, you can see the GEO section

![](/files/-Ma7nXNktcA43GgGbFOO)

* Select the required attribute
* Next, set the operator type based on your requirement

![](/files/-Ma7no1TjGlUsFynwf4-)

* From the dropdown select the pre-filled values. And if there is no dropdown then enter the value

![](/files/-Ma7nxvVhmYk3SQIo2CP)

* Then select the behavior which needs to be served

![](/files/-Ma853z3SQLBuc7ROjwb)

#### Rule with a single condition

For example, targeting visitors who are visiting from INDIA. So, the rule will be Country IS\_ONE\_OF INDIA.

![](/files/-Ma85BpGKAa_OEcAosSt)

#### Rule with multiple conditions

For example, targeting visitors who are visiting from INDIA and the device type is Desktop. So, the rule will be Country IS\_ONE\_OF INDIA AND Device IS\_ONE\_OF Desktop.

![](/files/-Ma85MFKxv0taU7L7hVa)

#### Rule with multiple values

For example, targeting visitors who are visiting either from Delhi or Karnataka. So, the rule will be Country IS\_ONE\_OF INDIA AND Region IS\_ONE\_OF Delhi or Karnataka.

![](/files/-Ma85geuNadPNb3xea1H)