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  1. Audience Segments

Geo Location

PreviousABMNextTechnology

Last updated 4 years ago

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Geo targeting allows you to provide a personalized experience for the visitors visiting from a specific geographic location. For example, you can provide a different experience who is visiting from INDIA and a different experience who is visiting from the USA.

CustomFit provides different Geo attributes that allow the visitor to target a visitor coming from a very specific geographic location. The different Geo attributes supported by CustomFit are :

  • Continent

  • Country

  • Country Code

  • Region

  • Region Code

  • City

  • Zip code

CustomFit.ai supports the following different operator types:

Operator Type

Description

IS_ONE_OF, IS_NOT_ONE_OF

Exact match

IS_SET, IS_NOT_SET

Checks whether the attribute is set or not set

To write a Geo-based rule

  • Click on Add or Add rules

  • Click on the attribute field

  • In the dropdown, you can see the GEO section

  • Select the required attribute

  • Next, set the operator type based on your requirement

  • From the dropdown select the pre-filled values. And if there is no dropdown then enter the value

  • Then select the behavior which needs to be served

Rule with a single condition

For example, targeting visitors who are visiting from INDIA. So, the rule will be Country IS_ONE_OF INDIA.

Rule with multiple conditions

For example, targeting visitors who are visiting from INDIA and the device type is Desktop. So, the rule will be Country IS_ONE_OF INDIA AND Device IS_ONE_OF Desktop.

Rule with multiple values

For example, targeting visitors who are visiting either from Delhi or Karnataka. So, the rule will be Country IS_ONE_OF INDIA AND Region IS_ONE_OF Delhi or Karnataka.